The Marketing In The Margins Podcast

Ep. 9 The Power of Mindset For Marketing & Personal Growth

Welcome back to another episode of the Marketing and the Margins podcast, where we discuss the art of marketing your business while dealing with everyday chaos. 
The Big Takeaways...
Importance of Mindset: A positive mindset is vital for entrepreneurial success.
Identifying Growth Areas: Self-improvement starts with recognizing areas for growth.
Work Commitment: Mindset work involves confronting the issues that fuel negativity.
Healing Benefits: Mindset shift triggers a transformative healing process.
Self-Love Through Mindset: Nurturing your mindset is a profound act of self-care.
Resources mentioned:
30 Days to Your Highest and Best: Free daily affirmations to foster growth and confidence.
Rich As F*ck - Amanda Frances
Homework (for my star students!)
Start working on your mindset using the free affirmations resource. Share your mindset stories or strategies with me on Instagram. Let's chat about personal growth!
🔗 Connect with Katie:
TikTok - @katiekastnermarketing
Instagram - @katiemkmarketing
Blog - www.katiekastner.com
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!
 

Ep. 8 The Lonely Hearts Club of Entrepreneurship: You're Not Alone

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life. 
Key Points Discussed:
Loneliness in Entrepreneurship: We explore feeling isolated when running a business, especially as solopreneurs. During our weekly accountability call, I share a personal anecdote about how the phrase "the Lonely Hearts Club" sparked a conversation about this issue with a fellow entrepreneur friend.
Passion for Business: Despite our love and passion for our businesses, solitude can sometimes feel overwhelming. I reflect on how this love for what we do can ironically lead us to a sense of loneliness, akin to being members of a "Lonely Hearts Club."
Entrepreneurial Bravado: There's a common misconception that entrepreneurs are always confident and self-assured adventurers. While this can be true, we are also humans who crave community and connection.
Finding Support: I stress the importance of seeking out networking groups and communities, such as FemCity, which I joined and found incredibly beneficial. These groups can act as a support system, providing camaraderie and advice.
The Weight of Responsibility: I discuss the heavy burden of being solely responsible for the success or failure of your business and how this can contribute to feelings of loneliness.
Lack of Immediate Support: Entrepreneurship can be particularly lonely for those without immediate support from family and friends. I emphasize the importance of finding a community that understands and supports your journey.
Burnout and Creativity Loss: I share my experience with burnout and how it was linked to my loneliness. Recognizing the need for support and community was crucial in overcoming this challenge.
Strategies to Combat Loneliness:
Professional Networking Groups: I encourage listeners to search for and join professional networking groups, both online and in-person, to find like-minded entrepreneurs.
Finding a Mentor: Having a mentor who is further along in their entrepreneurial journey can provide invaluable support and guidance.
Seeking Professional Help: If loneliness leads to burnout or other mental health concerns, I recommend speaking with a therapist or mental health professional.
Homework (for my star students!)
I invite listeners who have experienced loneliness in their entrepreneurial endeavors to contact me via Instagram, DM, or email. Sharing our experiences can help us realize that we are not alone.
Check out FemCity - click here
 
🔗 Connect with Katie:
TikTok - @katiekastnermarketing
Instagram - @katiemkmarketing
Blog - www.katiekastner.com
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Ep. 7 Humanizing Your Marketing - Speak Directly to Your Dream Audience

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life!
In this episode, I discuss the importance of creating content that resonates with your dream audience and share insights on making your marketing messaging impactful by ensuring it speaks directly to the experiences and perspectives of your target customers. 
Key Takeaways:
February Focus: This month is about reprogramming and rethinking our approach to business and life.
Content Creation: Creating content that makes your audience feel seen and heard is crucial.
Universal Experiences: Everyone has universal experiences, but the individual context can vary greatly.
Content Buckets: I discuss using content buckets to organize content around universal experiences.
Targeted Messaging: I emphasize the importance of creating specific messaging for individuals within the broader audience.
Content Strategy: I share my strategy for balancing general messaging with specific, targeted content.
Humanizing Marketing: I emphasize the goal of bringing humanity back into marketing and building genuine connections with audiences.
HOMEWORK ASSIGNMENT (for my star students!)
Identify a universal experience, create three personas with unique perspectives on that experience, and then craft content that speaks to one of those specific perspectives. Tag me on any social media content you create so I can give you an A+ and feedback!
🔗 Connect with Katie:
TikTok - @katiekastnermarketing
Instagram - @katiemkmarketing
Blog - www.katiekastner.com
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!
 
 

Ep. 6 Content Mapping - How To Make Planning Your Content Easier & More Strategic

Welcome back to another episode of the Marketing and the Margins podcast!
This is where we talk about the how-to of marketing your business, while running your business and living your life. 
In this episode, I dive deep into the process of Content Mapping.
When it comes to planning your content, this step-by-step process takes the guesswork out of it all and makes everything more strategic. 
In this episode I use my free guide - Content Mapping In An Hour - as the template and you can download that right here.
🌱In this episode:
What is the Content Mapping?
Why is it so helpful to your content planning process?
How do identify your dream audience
Identifying content buckets & the content to fill them
An overview of what the customer journey is
A few right-now tips for creating content for your digital business
The content mapping process is super valuable and can be done with new or existing content so dive in with me & let's map some killer content!  
 
🔗 Connect with Katie:
TikTok - @katiekastnermarketing
Instagram - @katiemkmarketing
Blog - www.katiekastner.com

Ep. 5 - Being A Seed in the Snow: How I Use January To Plan & Reflect

Welcome back to another episode of the Marketing and the Margins podcast!
This is where we get real about juggling the art of marketing your business while also living life! We are doing it all in the margins, babydolls, and we're keeping it real along the way!  
In this episode, I dive into the concept of my "Seed in the Snow" month - something that's become a yearly tradition of mine. I use January as a time for recalibration and planning after the hectic holiday season. 
Despite the cold, challenges and general chaos of the season, I emphasize the importance of using this time to reset personally and professionally.
I discuss how I've learned to embrace this period for stillness and preparation rather than rushing into new launches or projects.
🌱In this episode:
What is the "Seed in the Snow" mindset?
January (or any month, day, hour you choose) can be the perfect time for recalibration.
The importance of planning over immediate action.
Reflecting vs. rushing – finding the balance for better outcomes.
Why big business launches might need to wait.
Reestablishing routines and order in your life and home.
Prioritizing self-care and health in the new year.
How can the family get involved and benefit from this mindset?
I also touch on the importance of self-care, especially as I navigate my recent Lupus diagnosis, and how my family has adopted this mindset, benefiting from the calm and structure it brings.
I encourage listeners to consider adopting a "Seed in the Snow" mindset in their own lives, whether for a month, a weekend, or just an afternoon, to build a strong foundation for the year ahead.
4 Key Aspects of My “Seed in the Snow” Approach:
Prioritizing planning over immediate action.
Reflecting on ideas rather than hastily executing them.
Avoiding big business launches in January.
Reestablishing routines and order in both my personal life and business
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🔗 Connect with Katie:
TikTok - @katiekastnermarketing
Instagram - @katiemkmarketing
Blog - www.katiekastner.com
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Ep. 4 - How to Overcome Limiting Beliefs for Unbridled Success in 2024

Welcome back to another episode of The Marketing and the Margins podcast! This is where we get real about juggling the art of marketing your business and dealing with the everyday chaos.
In this episode, I'll share my journey and give you some top strategies for tackling those mindset blocks that can slow down your business growth. So, sit back, relax, and let's dive in!
 
🧠 In this episode:
My approach to business planning in January and why it's her "seed in the snow" month.
The importance of mindset work in marketing and entrepreneurship.
A three-step process to identify, reframe, and overcome limiting beliefs.
My battle with a mindset monster and how she's working through it.
Practical tips for finding evidence to debunk your limiting beliefs.
Three-Step Process to Overcoming Limiting Beliefs:
 
Identify Your Limiting Beliefs: Be brutally honest with yourself to pinpoint the narratives holding you back.
 
Reframe Each Belief: Use positive, supportive language to shift your perspective on these beliefs.
 
Find Concrete Evidence: Find real-life proof that contradicts your limiting beliefs and reinforces your reframed mindset.
 
🔗 Connect with Katie:
TikTok - @katiekastnermarketing
Instagram - @katiemkmarketing
Blog - www.katiekastner.com
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Ep. 3 - When Did The Only Acceptable Success Become The Overnight Kind?

When we started to let the internet define what success actually is.
Let's take a deeper look at the TikTok-ification of success and why its better to define it for yourself than let the algorithm do it's thing.
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Wanna be pals? Follow me & let's hang out!
Instagram - @katiekastnermarketing
TikTok - @katiekastnermarketing
Website - www.katiekastner.com
 

Ep. 2 - 2024 Marketing Trends That ACTUALLY Matter For Small Business Owners

There's been a lot of 2024 marketing trends talked about but which ones actually apply to you, the small business owner. 
I've sifted through it all and pulled out 4 trends that matter to your small business & that you, the solopreneuer doing it yourself, can start to use!
Trend 1 - Good 'Ole AI 
Trend 2 - Interactive Live Content For Community Building
Trend 3 - Thinking of Social Content As Search Results
Trend 4 - Sharing Brand Value To Build Business
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Wanna be pals? Follow me & let's hang out!
Instagram - @katiekastnermarketing
TikTok - @katiekastnermarketing
Website - www.katiekastner.com
 

Ep. 1 - Ahhh! I did it!!

The first episode! We talk marketing for soloprenuers, entrepreneur life and all the big dreams that get built in the margins. 
I'm Katie, your host! I'm a marketing strategist, content writer, WFH mom& all around margins-of-life master!
TikTok - @katiekastnermarketing
Instagram - @katiekastnermarketing