Ep. 7 Humanizing Your Marketing - Speak Directly to Your Dream Audience

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life!

In this episode, I discuss the importance of creating content that resonates with your dream audience and share insights on making your marketing messaging impactful by ensuring it speaks directly to the experiences and perspectives of your target customers. 

Key Takeaways:

• February Focus: This month is about reprogramming and rethinking our approach to business and life.
• Content Creation: Creating content that makes your audience feel seen and heard is crucial.
• Universal Experiences: Everyone has universal experiences, but the individual context can vary greatly.
• Content Buckets: I discuss using content buckets to organize content around universal experiences.
• Targeted Messaging: I emphasize the importance of creating specific messaging for individuals within the broader audience.
• Content Strategy: I share my strategy for balancing general messaging with specific, targeted content.
• Humanizing Marketing: I emphasize the goal of bringing humanity back into marketing and building genuine connections with audiences.

HOMEWORK ASSIGNMENT (for my star students!)

Identify a universal experience, create three personas with unique perspectives on that experience, and then craft content that speaks to one of those specific perspectives. Tag me on any social media content you create so I can give you an A+ and feedback!

🔗 Connect with Katie:

TikTok - @katiekastnermarketing

Instagram - @katiemkmarketing

Blog - www.katiekastner.com

 

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