The Marketing In The Margins Podcast

Ep. 14 - Low Social Media Marketing - 18 Ways To Market Your Business Online Beyond Social

Social media burnout anyone?
Yea, me too. But we need to market and promote our businesses online! What's the alternative?
I've got 18 marketing tactics that are either low social or NO social!
On this episode we chat about the bloom coming off the social media rose and how we can continue to market & grow our businesses in the online space without spending so much time, energy and valuable mental bandwidth on social media marketing.
This episode is for you if:
- you're growing a business using online marketing and you're feeling stuck with social media as your only option.
- you're feeling burnt the f out on social content creation
- you feel like you've tried all the tips and tricks and still don't have a clear social strategy
- you're ready for something different in your business marketing
Settle in, my love, I've got it all here for you!
 
Resources mentioned in this episode:
Blog post: Small Business Marketing With Less Social Media? Yes
Content Inc. Podcast - The New (Old) Content Entrepreneur Business Model 
 
Connect with Katie:
Threads - @katiekastnermarketing
Instagram - @katiemkmarketing
Blog - www.katiekastner.com
 
Leave a review & know that you make a difference! 
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Ep. 14 - The 3 Things I'd Do Differently If I Started My Business Today

Welcome back to The Marketing and the Margins podcast!This is where we talk about marketing your business, while also running your business and living your life. 
On this week's episode, I'm sharing the 3 things I'd do differently if I started my business today -  knowing what I know as an entrepreneur with years under my belt. 
Starting, running and growing a business can truly be lesson after lesson, and as part of the women entrepreneur community, I want to share some of those lessons.
The 3 things I would have done differently:
1. Work on mindset from the beginning. It matters!
2. Spend as much time learning about your audience as you do you creating offerings for them.
3. Build multiple streams of income as you build your business. 
And I want to hear from you!
If you're a business owner with a few years experience, what would you do differently if you were starting over with all that knowledge?
Head over to Insta and tell me! It's so important that we talk about the hard parts of business just as much as we celebrate the wins!
__________
More resources & how to hang out with me!
Get the marketing funnel workbook here:How To Build A Marketing Funnel For Your Small Business
Free resources: All the freebies!
 
🔗 Connect with Katie:
Instagram - @katiemkmarketing
Threads - @katiekastnermarketing
Blog - www.katiekastner.com
 
Leave a review & know that you make a difference! 
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!
 
 

Ep. 13 - Lead Magnets For Small Business: How To Choose Your Next Freebie

Welcome back to The Marketing In The Margins podcast!
Where we talk about the how-to of marketing your business, while also running your business and living your life. 
This week's episode is all about lead magnets - sometimes called freebies - and how you can choose the right lead magnet topic and format for you and your audience. 
This topic was actually chosen by my awesome audience over on Threads and lead magnets are one of those pieces of marketing content that doesn't get the love it deserves!
In this episode, we cover:
- Why you need a lead magnet for your business
- How to decide what topic to focus on
- Insights into choosing the right format for your lead magnet
 
Click here to check out all my freebies
 
🔗 Connect with Katie:
Instagram - @katiemkmarketing
Threads - @katiekastnermarketing
Blog - www.katiekastner.comLeave a review & know that you make a difference! 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!
 

Ep. 12 - Marketing Funnels For Small Business - Do I Need One?

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life. 
This week: Marketing Funnels; What Are They? Do I Need One? 
One of the topics/questions that comes up consistently for me in the "I have no idea" category are marketing funnels. 
And I get it, there's A LOT out there to wade through and honestly, the funnel has been really overcomplicated!
This episode is actually a Live I did on Instagram as part of the launch for my new workbook - How To Build A Funnel For Your Small Business - and I answered questions, riffed on a few things and gave some insight into creating a funnel that is right for you. 
Key Points Discussed:
What is a marketing funnel?: It's a much simpler idea than we've been led to believe. Not always "easy" to build, but simple to plan. 
Do I need a marketing funnel?: The answer, annoyingly, is yes-ish.
Does your funnel have to have a freebie?: It doesn't HAVE to but it sure does help!
Other Tidbits:
Getting of TikTok & falling in love with Threads
Why "fundamentals are the building blocks of fun" is my mantra 
Email sequences as a nurturing powerhouse
Get the workbook here:How To Build A Marketing Funnel For Your Small Business
 
🔗 Connect with Katie:
Instagram - @katiemkmarketing
Threads - @katiekastnermarketing
Blog - www.katiekastner.com
 
Leave a review & know that you make a difference! 
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!
 
 
 
 

Ep. 11 - 17 Years Old in 1793 & America's First Woman Entrepreneur

It's Women's History Month & we are celebrating amazing women entrepreneurs who blazed a badass trail for the generations that followed them!
On this episode of The Marketing In The Margins podcast, I'm sharing the story of 17 year old Eliza Lucas Pinckney. 
Eliza took over her family's failing plantations in 1793 and within just a few years turned it all around. 
In a time when women had quiet literally no rights, Eliza made not just a name for herself in business but also created a pretty impressive legacy!
 
🔗 Connect with Katie:
TikTok - @katiekastnermarketing
Instagram - @katiekastnermarketing
Blog Articles - www.katiekastner.com
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value, inspiration or helpful resources in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Ep 10 - Small Business Marketing 101 - What Is Your Marketing Mix?

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life!
So you know you need to start doing some more strategic marketing for your business but you're not sure where to start...No problem! Start here!
In this episode I lay out how to create your marketing mix.
What is your Marketing Mix?
It's the basic marketing strategies and info you need to begin crafting messaging and creating content to promote your business and reach your dream audience. 
The Marketing Mix breakdown...
Step 1 - Get to know your audience so so well. Know what their needs & desires are AND where they spend their time online. (This will help you plan where to create content and focus your efforts)
Step 2 - Based on the info you gather about your dream audience, what content do you need to focus on? 
Is it content you already feel confident creating? Is it content and platforms that you need to spend some time learning?
Step 3 - Be ready to be flexible as your business evolves and your audience grows! Marketing is an art, not a science, so be in a learning & growth mindset always. 
Use this is a solid jumping off point for planning and refining your marketing strategy!
 
🔗 Connect with Katie:
TikTok - @katiekastnermarketing
Instagram - @katiemkmarketing
Blog - www.katiekastner.com
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!
 

Ep. 9 The Power of Mindset For Marketing & Personal Growth

Welcome back to another episode of the Marketing and the Margins podcast, where we discuss the art of marketing your business while dealing with everyday chaos. 
The Big Takeaways...
Importance of Mindset: A positive mindset is vital for entrepreneurial success.
Identifying Growth Areas: Self-improvement starts with recognizing areas for growth.
Work Commitment: Mindset work involves confronting the issues that fuel negativity.
Healing Benefits: Mindset shift triggers a transformative healing process.
Self-Love Through Mindset: Nurturing your mindset is a profound act of self-care.
Resources mentioned:
30 Days to Your Highest and Best: Free daily affirmations to foster growth and confidence.
Rich As F*ck - Amanda Frances
Homework (for my star students!)
Start working on your mindset using the free affirmations resource. Share your mindset stories or strategies with me on Instagram. Let's chat about personal growth!
🔗 Connect with Katie:
TikTok - @katiekastnermarketing
Instagram - @katiemkmarketing
Blog - www.katiekastner.com
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!
 

Ep. 8 The Lonely Hearts Club of Entrepreneurship: You're Not Alone

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life. 
Key Points Discussed:
Loneliness in Entrepreneurship: We explore feeling isolated when running a business, especially as solopreneurs. During our weekly accountability call, I share a personal anecdote about how the phrase "the Lonely Hearts Club" sparked a conversation about this issue with a fellow entrepreneur friend.
Passion for Business: Despite our love and passion for our businesses, solitude can sometimes feel overwhelming. I reflect on how this love for what we do can ironically lead us to a sense of loneliness, akin to being members of a "Lonely Hearts Club."
Entrepreneurial Bravado: There's a common misconception that entrepreneurs are always confident and self-assured adventurers. While this can be true, we are also humans who crave community and connection.
Finding Support: I stress the importance of seeking out networking groups and communities, such as FemCity, which I joined and found incredibly beneficial. These groups can act as a support system, providing camaraderie and advice.
The Weight of Responsibility: I discuss the heavy burden of being solely responsible for the success or failure of your business and how this can contribute to feelings of loneliness.
Lack of Immediate Support: Entrepreneurship can be particularly lonely for those without immediate support from family and friends. I emphasize the importance of finding a community that understands and supports your journey.
Burnout and Creativity Loss: I share my experience with burnout and how it was linked to my loneliness. Recognizing the need for support and community was crucial in overcoming this challenge.
Strategies to Combat Loneliness:
Professional Networking Groups: I encourage listeners to search for and join professional networking groups, both online and in-person, to find like-minded entrepreneurs.
Finding a Mentor: Having a mentor who is further along in their entrepreneurial journey can provide invaluable support and guidance.
Seeking Professional Help: If loneliness leads to burnout or other mental health concerns, I recommend speaking with a therapist or mental health professional.
Homework (for my star students!)
I invite listeners who have experienced loneliness in their entrepreneurial endeavors to contact me via Instagram, DM, or email. Sharing our experiences can help us realize that we are not alone.
Check out FemCity - click here
 
🔗 Connect with Katie:
TikTok - @katiekastnermarketing
Instagram - @katiemkmarketing
Blog - www.katiekastner.com
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Ep. 7 Humanizing Your Marketing - Speak Directly to Your Dream Audience

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life!
In this episode, I discuss the importance of creating content that resonates with your dream audience and share insights on making your marketing messaging impactful by ensuring it speaks directly to the experiences and perspectives of your target customers. 
Key Takeaways:
February Focus: This month is about reprogramming and rethinking our approach to business and life.
Content Creation: Creating content that makes your audience feel seen and heard is crucial.
Universal Experiences: Everyone has universal experiences, but the individual context can vary greatly.
Content Buckets: I discuss using content buckets to organize content around universal experiences.
Targeted Messaging: I emphasize the importance of creating specific messaging for individuals within the broader audience.
Content Strategy: I share my strategy for balancing general messaging with specific, targeted content.
Humanizing Marketing: I emphasize the goal of bringing humanity back into marketing and building genuine connections with audiences.
HOMEWORK ASSIGNMENT (for my star students!)
Identify a universal experience, create three personas with unique perspectives on that experience, and then craft content that speaks to one of those specific perspectives. Tag me on any social media content you create so I can give you an A+ and feedback!
🔗 Connect with Katie:
TikTok - @katiekastnermarketing
Instagram - @katiemkmarketing
Blog - www.katiekastner.com
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!
 
 

Ep. 6 Content Mapping - How To Make Planning Your Content Easier & More Strategic

Welcome back to another episode of the Marketing and the Margins podcast!
This is where we talk about the how-to of marketing your business, while running your business and living your life. 
In this episode, I dive deep into the process of Content Mapping.
When it comes to planning your content, this step-by-step process takes the guesswork out of it all and makes everything more strategic. 
In this episode I use my free guide - Content Mapping In An Hour - as the template and you can download that right here.
🌱In this episode:
What is the Content Mapping?
Why is it so helpful to your content planning process?
How do identify your dream audience
Identifying content buckets & the content to fill them
An overview of what the customer journey is
A few right-now tips for creating content for your digital business
The content mapping process is super valuable and can be done with new or existing content so dive in with me & let's map some killer content!  
 
🔗 Connect with Katie:
TikTok - @katiekastnermarketing
Instagram - @katiemkmarketing
Blog - www.katiekastner.com