The Marketing In The Margins Podcast

Ep. 19 - Your Nervous System, Your Business & You with Miriam Leya, LPC

You can skip some episodes, but not this one!
In today's episode, we are talking with Licensed Professional Counselor, Miriam Leya about why your nervous system - and how well you can regulate it - impacts all the biggest aspects of your life. 
For us women business owners, especially those who also have the role of 'Mom', the way we can manage daily stress & chaos, as well as our own trauma, can make or break the goals we have for ourselves.
In this incredibly valuable interview we talk "what is", "how come" and "what we can do" when it comes to nervous system regulation. 
Meet Our Guest:
Miriam Leya is a trauma-focused Licensed Professional Counselor with a passion for helping individuals who have been let down by traditional tools and supports. She believes everyone has the right to be true to themselves by following their intuition, or internal guidance, to live the life that feels right for them. Miriam received her Masters of Science in Clinical Psychology in 2013, and uses a variety of tools to get to the root of each issue including Jungian, cognitive, and somatic therapies, integrating neuropsychology with a playful and artistic approach.
 
Links From The Episode:
Connect with Miriam: leya.e.miriam@gmail.com
Bilateral Stimulation Playlist on Spotify - Click Here
Guided Meditation - Click HereProgressive Muscle Relaxation - Click HereVagus Nerve Exercise - Click HereLocus of Control Info - Click Here 
 
🔗 Connect with Katie:
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
Leave a review & know that you make a difference!
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Ep 18 - The Power of An Entrepreneur Mom ONLY Community

We're back!
 
Summer is over & Marketing In The Margins is back from her (unintentional) summer hiatus :)In today's episode we talk about something that I KNOW matters for women business owners who are also moms. 
To my fellow Entrepreneur Moms, community is one of the best things we can do for ourselves - whether in business or motherhood. This episode breaks down the WHY behind a community that is built for us, and no one else but us. 
Community provides support in more ways than you realize!
And because us Entrepreneur Moms deserve a community just for us, I'm starting one!
The Haven Community For Entrepreneur Moms opens this October 2024 & I'd love you to be there!
Check the links for info & to jump on the 'Can't Wait!' List.
The Haven Community: Jump on the waitlist!
 
🔗 Connect with Katie:
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
 
Leave a review & know that you make a difference!
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!
 

Ep. 17 - I Quit TikTok for 8 Weeks & It Changed Everything

Sometimes one of the best things you can do for yourself, your mental health & your business is STOP.
On this episode of The Marketing In The Margins podcast, I'm talking about the 8 week TikTok hiatus that changed the way I'm running my business. 
Biggest talking points..
- What I thought was social media annoyance was actually burnout
- The biggest lessons I learned from 8 weeks off the platform
- How this is all shaping the future of my business marketing 
And head over to Insta, shoot me a DM and tell me if you've taken a big 'ole social break for yourself, how'd it go??
Past episode mentioned: Listen on SpotifyListen on Apple Podcasts 
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🔗 Connect with Katie:
Threads - @katiekastnermarketing
Instagram - @katiemkmarketing
Blog - www.katiekastner.com
Leave a review & know that you make a difference!
👉 Follow The Marketing and the Margins Podcast for more on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it - growing a community is the best way to thrive in business and in life! 
 

Ep. 16 - Let It Be...A Quick Episode For The Tired & Frustrated

Sometimes when we are feeling all the burnout, feeling all the frustration, feeling like a creative Sahara desert and inspiration is nowhere to be found...we need to let it be. 
On this episode of The Marketing In The Margins Podcast, I'm sharing the thing I did today that made a difference. 
My life didn't change drastically, I didn't make $100k overnight but I did feel better.
And we all know that sometimes just feeling better is all you need for your next right step. 
So sit back and enjoy this quick episode all about allowing a reset and simply letting it be. 
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🔗 Connect with Katie:
Threads - @katiekastnermarketing
Instagram - @katiemkmarketing
Blog - www.katiekastner.com
Leave a review & know that you make a difference!
👉 Follow The Marketing and the Margins Podcast for more on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it - growing a community is the best way to thrive in business and in life! 
 

Ep. 15 - Low Social Media Marketing - 18 Ways To Market Your Business Online Beyond Social

Social media burnout anyone?
Yea, me too. But we need to market and promote our businesses online! What's the alternative?
I've got 18 marketing tactics that are either low social or NO social!
On this episode we chat about the bloom coming off the social media rose and how we can continue to market & grow our businesses in the online space without spending so much time, energy and valuable mental bandwidth on social media marketing.
This episode is for you if:
- you're growing a business using online marketing and you're feeling stuck with social media as your only option.
- you're feeling burnt the f out on social content creation
- you feel like you've tried all the tips and tricks and still don't have a clear social strategy
- you're ready for something different in your business marketing
Settle in, my love, I've got it all here for you!
 
Resources mentioned in this episode:
Blog post: Small Business Marketing With Less Social Media? Yes
Content Inc. Podcast - The New (Old) Content Entrepreneur Business Model 
 
Connect with Katie:
Threads - @katiekastnermarketing
Instagram - @katiemkmarketing
Blog - www.katiekastner.com
 
Leave a review & know that you make a difference! 
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Ep. 14 - The 3 Things I'd Do Differently If I Started My Business Today

Welcome back to The Marketing and the Margins podcast!This is where we talk about marketing your business, while also running your business and living your life. 
On this week's episode, I'm sharing the 3 things I'd do differently if I started my business today -  knowing what I know as an entrepreneur with years under my belt. 
Starting, running and growing a business can truly be lesson after lesson, and as part of the women entrepreneur community, I want to share some of those lessons.
The 3 things I would have done differently:
1. Work on mindset from the beginning. It matters!
2. Spend as much time learning about your audience as you do you creating offerings for them.
3. Build multiple streams of income as you build your business. 
And I want to hear from you!
If you're a business owner with a few years experience, what would you do differently if you were starting over with all that knowledge?
Head over to Insta and tell me! It's so important that we talk about the hard parts of business just as much as we celebrate the wins!
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More resources & how to hang out with me!
Get the marketing funnel workbook here:How To Build A Marketing Funnel For Your Small Business
Free resources: All the freebies!
 
🔗 Connect with Katie:
Instagram - @katiemkmarketing
Threads - @katiekastnermarketing
Blog - www.katiekastner.com
 
Leave a review & know that you make a difference! 
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!
 
 

Ep. 13 - Lead Magnets For Small Business: How To Choose Your Next Freebie

Welcome back to The Marketing In The Margins podcast!
Where we talk about the how-to of marketing your business, while also running your business and living your life. 
This week's episode is all about lead magnets - sometimes called freebies - and how you can choose the right lead magnet topic and format for you and your audience. 
This topic was actually chosen by my awesome audience over on Threads and lead magnets are one of those pieces of marketing content that doesn't get the love it deserves!
In this episode, we cover:
- Why you need a lead magnet for your business
- How to decide what topic to focus on
- Insights into choosing the right format for your lead magnet
 
Click here to check out all my freebies
 
🔗 Connect with Katie:
Instagram - @katiemkmarketing
Threads - @katiekastnermarketing
Blog - www.katiekastner.comLeave a review & know that you make a difference! 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!
 

Ep. 12 - Marketing Funnels For Small Business - Do I Need One?

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life. 
This week: Marketing Funnels; What Are They? Do I Need One? 
One of the topics/questions that comes up consistently for me in the "I have no idea" category are marketing funnels. 
And I get it, there's A LOT out there to wade through and honestly, the funnel has been really overcomplicated!
This episode is actually a Live I did on Instagram as part of the launch for my new workbook - How To Build A Funnel For Your Small Business - and I answered questions, riffed on a few things and gave some insight into creating a funnel that is right for you. 
Key Points Discussed:
What is a marketing funnel?: It's a much simpler idea than we've been led to believe. Not always "easy" to build, but simple to plan. 
Do I need a marketing funnel?: The answer, annoyingly, is yes-ish.
Does your funnel have to have a freebie?: It doesn't HAVE to but it sure does help!
Other Tidbits:
Getting of TikTok & falling in love with Threads
Why "fundamentals are the building blocks of fun" is my mantra 
Email sequences as a nurturing powerhouse
Get the workbook here:How To Build A Marketing Funnel For Your Small Business
 
🔗 Connect with Katie:
Instagram - @katiemkmarketing
Threads - @katiekastnermarketing
Blog - www.katiekastner.com
 
Leave a review & know that you make a difference! 
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!
 
 
 
 

Ep. 11 - 17 Years Old in 1793 & America's First Woman Entrepreneur

It's Women's History Month & we are celebrating amazing women entrepreneurs who blazed a badass trail for the generations that followed them!
On this episode of The Marketing In The Margins podcast, I'm sharing the story of 17 year old Eliza Lucas Pinckney. 
Eliza took over her family's failing plantations in 1793 and within just a few years turned it all around. 
In a time when women had quiet literally no rights, Eliza made not just a name for herself in business but also created a pretty impressive legacy!
 
🔗 Connect with Katie:
TikTok - @katiekastnermarketing
Instagram - @katiekastnermarketing
Blog Articles - www.katiekastner.com
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value, inspiration or helpful resources in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Ep 10 - Small Business Marketing 101 - What Is Your Marketing Mix?

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life!
So you know you need to start doing some more strategic marketing for your business but you're not sure where to start...No problem! Start here!
In this episode I lay out how to create your marketing mix.
What is your Marketing Mix?
It's the basic marketing strategies and info you need to begin crafting messaging and creating content to promote your business and reach your dream audience. 
The Marketing Mix breakdown...
Step 1 - Get to know your audience so so well. Know what their needs & desires are AND where they spend their time online. (This will help you plan where to create content and focus your efforts)
Step 2 - Based on the info you gather about your dream audience, what content do you need to focus on? 
Is it content you already feel confident creating? Is it content and platforms that you need to spend some time learning?
Step 3 - Be ready to be flexible as your business evolves and your audience grows! Marketing is an art, not a science, so be in a learning & growth mindset always. 
Use this is a solid jumping off point for planning and refining your marketing strategy!
 
🔗 Connect with Katie:
TikTok - @katiekastnermarketing
Instagram - @katiemkmarketing
Blog - www.katiekastner.com
 
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!