The Marketing In The Margins Podcast

Ready to take the WTF out of your small business marketing? Stick around for marketing how-to, content creation tips and the mindset support that is foundational to it all. Welcome to The Marketing In The Margins Podcast!

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Episodes

Thursday Dec 19, 2024

We are addicting to "doing". But what happens when the constant doing takes us out at the knees?
In today's Quick & Dirty minisode, we're talking about one of my life & business non negotiables - Slug Days. 
Is taking the breaks you body is asking for the key to your success? It just might be. 
 
🔗 Connect with Katie:
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
Join me over on Substack for the real meaty marketing & mom stuff! 
Leave a review & know that you make a difference!
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Wednesday Dec 11, 2024

What if we eased into the new year refreshed, focused & cared for instead of "hitting the ground running" January 1st?
Because I don't know about you but just the idea of that is exhausting!
In this episode of Marketing In The Margins, I'm breaking down the concept of 'Low and Slow January,' a mindful and restorative approach to starting the new year without the pressure of hustle culture.
Learn how to set realistic business and personal goals, manage your energy, and create quality content that moves the needle forward.
Download the free Low and Slow January planning guide, and join the 'The Haven' community for daily tips and support throughout January! 
We're taking the hustle out of our business culture in 2025!
Grab your Low & Slow January Planning Guide here! 
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🎉 The Haven - Our Community For Entrepreneur Moms - is ready for you! 
Click here to learn more or join us inside!
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🔗 Connect with Katie:
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
Substack - @katiekastnermarketing
Leave a review & know that you make a difference!
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Tuesday Dec 03, 2024

Let's talk about our capacity during the holiday season in this inaugural 'Quick and Dirty' minisode of Marketing in the Margins! (Quick & Dirtys are going to be bite-sized chats focused on high value and quick inspo for Entrepreneur Moms)
Knowing your personal capacity & bandwidth is so important for us business owning moms and during the chaos that is the holiday, it's downright crucial.
I'm going to touch on the challenges of balancing business duties with increased holiday responsibilities and the absolute need for honest self-assessment.
And how would a Low & Slow January sound to you?! I'm offering tips for planning ahead and maintaining a healthy work-life balance without the hustle culture emphasis that usually rules the new year.
Links from this episode:
Come check out The Haven - Our Community For Entrepreneur Moms
Low & Slow January Planning Guide
Join me over on Substack for the real meaty marketing & mom stuff! 
 
🔗 Connect with Katie:
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
Leave a review & know that you make a difference!
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Tuesday Nov 19, 2024

How many times have you wanted to do something, start something or try something but you're first response was, "but I don't have the time"?
If you're like me & millions of other women, it's too may to count. 
On today's episode we're talking with Audrey Rose, Women's Personal Development Coach & Community Builder, about all the ways women turn over their lives to the 'shoulds' and 'want to's' and why it's leaving us feeling uninspired, unmotivated & second guessing everything.
This conversation is needed & necessary for all women.
Meet Our Guest:
Audrey Rose is the founder of Hello Audrey Rose, a movement helping women break free from people-pleasing, self-doubt, and the pressure to live up to society’s expectations. She empowers women to reconnect with who they are at their core and create a life that feels true and fulfilling.
After battling depression and feeling trapped by societal “shoulds,” Audrey transformed her life and now combines her journey with extensive training in healing practices to guide others. As a published author, retreat leader, and host of the top 1.5% global podcast Ready to Rise, she offers safe spaces for growth, connection, and transformation. Through her RISE Sisterhood community, Audrey brings women together with expert workshops, empowering support, and meaningful bonds, inspiring them to embrace their true selves and build lives they’re obsessed with.
DM the word "challenge" to Audrey on IG @helloaudreyrose for a FREE 6-Day Self-Love Challenge.
Connect With Audrey:
Audrey on Instagram
Ready To Rise Podcast
RISE Sisterhood
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🎉 The Haven - Our Community For Entrepreneur Moms - Is Open!! 
Click here to learn more or join us inside!
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🔗 Connect with Katie:
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
Leave a review & know that you make a difference!
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!
 
 
 

Tuesday Nov 12, 2024

One thing we know as entrepreneurs, tech overwhelm is REAL. 
Especially if you don't quite know where to start, what's right for you or what to let go of. 
On today's episode, we talk about ALL of that with Systems & Operations Consultant, Lauren Glynn of Lauren Glynn Consulting! 
Ready for some honest & truly helpful tech advice? We've got it right here!
Meet Our Guest:
Through her consulting business, Lauren empowers established small business owners to work fewer hours and make more money without chaos and overwhelm. Drawing from her extensive experience with Fortune 500 companies and federal agencies, Lauren provides tailored coaching and done-for-you implementation services to help clients build scalable systems, work fewer hours, increase revenue, and achieve better work-life balance.
Lauren's free email mini course for us!
Boost Your Profits in 7 Days:Streamline Your Systems for Success
Connect with Lauren:
Lauren on Instagram
Lauren on Threads
Lauren on YouTube
www.laurenglynn.com 
 
🎉 The Haven - Our Community For Entrepreneur Moms - Is Open!! 
Click here to learn more & secure Founding Member pricing thru Nov 15, 2024.
🔗 Connect with Katie:
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
Leave a review & know that you make a difference!
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!
 
 

Tuesday Oct 22, 2024

Is imposter syndrome - and everything that comes with it - holding your back on your journey of entrepreneurship?
On today's episode we talk with Leadership & Mindset coach Josi Dumont.
We dive into Josi's inspiring journey from corporate finance to coaching, and uncover practical tips on building self-trust and making confident decisions. This episode offers valuable insights into navigating mindset shifts, creating effective strategies for self-celebration, and leveraging community support like we do inside The Haven.
Ready for a dose of real life empowerment and practical advice tailored to entrepreneur moms and women striving to achieve their best selves? We've got it here! 
Meet Our Guest:
Josi Dumont is a certified and ICF accredited Leadership & Mindset Coach for highly capable leaders worldwide who seek to make an impact in their industry in their own authentic way. Trained with CTI, the largest experiential coach training and leadership development organization in the world, Josi combines these skills with her own expertise and experience to help clients overcome self-doubt in the form of Imposter Syndrome.
By building deep self-trust through focusing on leadership, aligned action taking, well-being, and fostering a strong mindset, Josi's clients transform not only themselves but their entire life and business.
To empower as many women as possible to lead a life they love, Josi authored the book “And There She Goes Her Way - Bridging the Gap Between Your Current and Best Self.”
She also hosts “The Josi Dumont Podcast,” where she shares highly valuable lessons, advice, and stories from inspiring guests on authentic leadership.
Connect with Josi:
The Josi Dumont Podcast
Josi on Instagram
Josi on Threads
Josi on LinkedIn
www.josidumont.com
Get Josi's book: And There She Goes Her Way
 
🎉 The Haven - Our Community For Entrepreneur Moms - Is Open!! 
Click here to learn more & secure Founding Member pricing thru Nov 6, 2024.
🔗 Connect with Katie:
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
Leave a review & know that you make a difference!
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!
 

Tuesday Oct 08, 2024

Time to start making our businesses work for our lives! 
In this episode of Marketing in the Margins, we chat with Andria Singletary, a mom of two, entrepreneur, and visibility strategist.
Andria shares her journey from being a 9-to-5 preschool director to running her own business during the pandemic. She discusses the challenges of balancing motherhood with business, emphasizes the importance of finding a suitable marketing strategy that doesn't rely heavily on social media, and highlights her focus on podcasting and collaborations.
Andria also shares about her membership, The Social Media Detox Club, which provides visibility strategies for entrepreneur moms, and shares insights on effective collaboration techniques for increased visibility and lead generation.
The Social Media Detox Club - Click here to learn more 
Meet Our Guest:
Andria Singletary is a wife, mom of two, and a visibility strategist for mom business owners. On her podcast, Mama Turned Mompreneur, she talks about all things motherhood and business life. Her biggest passion is helping other moms build a business that fits their current season of life because, let's be honest, life as a mom is ever-changing, and finding what aligns with you is key. She takes pride in helping her clients succeed and grow their clientele off social media through podcasting and collaborations so they can spend less time on their phones and more time with their littles.
Connect with Andria:
Mama Turned Mompreneur podcast 
Andria on Instagram
Andria on Threads
 
🔗 Connect with Katie:
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
Leave a review & know that you make a difference!
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Thursday Oct 03, 2024

Is it possible for Entrepreneur Moms to find that ever illusive work/life balance? I think so!
In today's episode we get into the ways you can start to create a more balanced and grounded life - one that supports your life and business.
We cover:
- 3 simple ways to find your grounded center so you can create balance
- My go-to resources for a mindfulness and meditation practice 
- Simple ways to start creating work/life balance in your everyday
All the links:
Calm app
Mindfulness & Meditation YouTube Playlist
To Be Magnetic (affiliate link, use code KATIE8020 for 15% off)
5 Ways To Create A Personal Oasis - blog post to help you find your workspace
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Ready to join of community of fellow Entrepreneur Moms who just get it?
Check out The Haven!
🔗 Connect with Katie:
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
Leave a review & know that you make a difference!
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Friday Sep 27, 2024

Imagine a place just for you - a community of small business marketing resources, business building expertise & women, just like you, navigating the world of entrepreneurship while also raising families. 
Welcome to The Haven - A Community For Entrepreneur Moms! 
Doors open soon but today I'm giving you a peek inside!
All the links:
The Haven - Info & 'Can't Wait'list
BTS Blog Post - Read here 
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🔗 Connect with Katie:
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
Leave a review & know that you make a difference!
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

Tuesday Sep 17, 2024

Blogging is no longer just about mom life & recipe posts! In today's episode, we're looking at 5 sort of big & truly beneficial reasons why you should consider blogging for your business. 
Did you know that still, in 2024, businesses who create consistent, high value blog content receive 97% more links to their website & web traffic than those that don't.
That's nothing to sneeze at!
5 Reasons To Be Blogging For Your Business - read the blog post here 
1. SEO SEO SEO2. Build Authority & Brand Trust3. Generate New Leads & Nurture Current Audiences4. Create A Content Marketing Hub5. Grow An Engaged Community
Ready to start blogging for your business?The Blogging For Business Toolkit
Other links mentioned:How To Build A Marketing Funnel For Your Small Business 
 
🔗 Connect with Katie:
Threads - @katiekastnermarketing
TikTok - @katiekastnermarketing
Blog - www.katiekastner.com
Leave a review & know that you make a difference!
👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.
And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!

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Hi...I'm Katie

I'm not going to bother with a lengthy intro, we'll get into all that on the pod,

BUT I am so glad you're here!  If you are any of the following:

- Soloperenuer makin' moves & building your empire

- Small online business owner putting the pieces together

- Working professional building your dream on the side

- Excited soon-to-be entrepreneur getting your ducks in a row

You are exactly where you need to be!

When it comes to Marketing how-to, content creation tips and the mindset

to make it all happen - it's what I do best. 

Subscribe, find me on my socials & let's launch you into your rockstar era!

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